The entrepreneurial spirit shone brightly in the fourth season of “Shark Tank.” This compelling season boasted a plethora of pitches, with a special focus on innovative retail products. The tank was filled with business acumen and years of experience as Kevin O’Leary, Daymond John, Mark Cuban, Barbara Corcoran, Lori Greiner, and Robert Herjavec took their seats, ready to strike a deal or send entrepreneurs back to the drawing board.
Season 4 was distinct, primarily due to the absence of guest sharks. This allowed the dynamics between the main sharks to come to the forefront, each showcasing their unique approach to investments and deal-making.
The retail product segment was particularly enriched this season. A standout was the Freaker USA Koozies, a unique one-size-fits-all beverage insulator that became a trendy accessory. Adding a touch of comfort to innovation, the HoodiePillow took center stage. This cozy pillowcase integrated with a hoodie gave both comfort and privacy, especially during travel.
Nutrition met innovation with Nuts ‘N More, a fortified peanut butter spread packed with proteins and fibers, an absolute delight for fitness enthusiasts. Not forgetting the Scrub Daddy, the texture-changing cleaning tool, and the Drop Stop, the ingenious seat gap filler which continued to be favorites among both sharks and the audience.
In wrapping up the season, it was evident that the fourth installment of “Shark Tank” was not just about making deals. It was an ode to the entrepreneurial spirit, innovation, and the sheer determination of those who dare to dream big.
Season 4 Episodes (2012-2013)
| # Overall | # in Season | Name of Episode | Original Air Date | Production Code | U.S. Viewers |
| 39 | 1 | Coat Chex | September 14, 2012 | 401 | 6,400,000 |
| 40 | 2 | SurfSet Fitness | September 21, 2012 | 402 | 5,970,000 |
| 41 | 3 | Liz Lovely | September 28, 2012 | 403 | 6,050,000 |
| 42 | 4 | Back 9 Dips | October 5, 2012 | 404 | 6,150,000 |
| 43 | 5 | Cozy Bugs | October 12, 2012 | 405 | 6,480,000 |
| 44 | 6 | Cousins Main Lobster | October 19, 2012 | 406 | 7,080,000 |
| 45 | 7 | The Shemie | October 26, 2012 | 407 | 6,840,000 |
| 46 | 8 | Cool Wazoo | November 2, 2012 | 408 | 7,440,000 |
| 47 | 9 | Drive Suits | November 9, 2012 | 409 | 6,690,000 |
| 48 | 10 | Nearly Newlywed | November 16, 2012 | 410 | 6,820,000 |
| 49 | 11 | The Coop | December 4, 2012 | 411 | 6,890,000 |
| 50 | 12 | The Gameface Company | January 4, 2013 | 412 | 6,420,000 |
| 51 | 13 | Coffee Joulies | January 11, 2013 | 413 | 6,870,000 |
| 52 | 14 | Bibbitec | February 1, 2013 | 414 | 6,730,000 |
| 53 | 15 | The Green Garmento | February 8, 2013 | 415 | 6,130,000 |
| 54 | 16 | Gotta Have S’More | February 15, 2013 | 416 | 6,510,000 |
| 55 | 17 | Addison’s Wonderland | February 22, 2013 | 417 | 6,510,000 |
| 56 | 18 | Nuts ‘N More | March 1, 2013 | 418 | 6,690,000 |
| 57 | 19 | Baby Loves Disco | March 8, 2013 | 419 | 6,890,000 |
| 58 | 20 | Drop Stop | March 29, 2013 | 420 | 6,190,000 |
| 59 | 21 | Liddup | April 5, 2013 | 421 | 7,040,000 |
| 60 | 22 | Shell Bobbers | April 26, 2013 | 423 | 6,610,000 |
| 61 | 23 | Misto Box | May 3, 2013 | 424 | 5,720,000 |
| 62 | 24 | Baby’s Badass Burgers | May 10, 2013 | 425 | 6,250,000 |
| 63 | 25 | Three-Day Rule | May 17, 2013 | 422 | 5,110,000 |
| 64 | 26 | Jones Scones | May 17, 2013 | 426 | 6,680,000 |